Teenagers account for only 17% of gamers.
Thursday, May 17th, 2007Long thought to be the preserve of kids, gaming, particularly online gaming is today more mainstream than you would think.
Ad Age reports that teenagers account for only 17 percent of gamers with 42% of the total gaming population being female and console owners taking up the biggest slice at 54% Perhaps most surprisingly they find that online gaming is the preserve of the middle class with average household income hovering between $35,000 and $75,000. With over $200 million being spent on game advertising, its all up for grabs. The image of the nerdy teenage gamer is gone forever.
